Most RecentMost ViewedMost LikesHow to adapt advice to the differing needs of Gen X Gen Xers are ripe for financial advice but they might need some convincing I'm Alisdair Barr, Advisely recruitment and business strategy expert We need to work together if advice is going to be a sustainable long-term profession. The survival of advice will depend on digital partnerships According to global research from Axell, COVID has rapidly accelerated a new paradigm in financial advice whereby businesses will be increasingly delineated based on their customer engagement abilities Don’t get wiped out by the generational tsunami t’s easy to get caught up in the seemingly endless waves of reform and inquiry hitting the financial advice industry, but there remains a much stronger tidal force in the background - find out what