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12 months ago

Efficient vs Effective

I'd love to hear the experts' views on Efficient vs Effective, please. I think we fall into the trap as business owners and advisers of focussing on efficiency at the expense of being effective. For ...

Advisely Partner

Great Question anne.graham

Achieving a harmonious balance between efficiency and effectiveness can be a pivotal element of business success. Here are some tips:

1. Place your client at the forefront of your processes: This involves defining the client experience—what it looks like, how you engage with your client, the message you convey, and the most effective means for the client to understand and implement that message.

2. Then build your efficiencies: Once this client-centric vision is established, the focus can then shift to building efficiencies that align with these objectives. Efficiency becomes the engine propelling you toward the desired effectiveness in client interactions. It is essential to view efficiencies as tools supporting your journey rather than the guiding force.

3. Reassess and review: Over time, consistent reassessment and adjustment of strategies are crucial to preserving this equilibrium. Markets, client expectations, and business landscapes evolve, requiring a proactive approach to maintain alignment with your client experience goals.

In essence, while efficiencies serve as the engine driving your business processes, the end goal remains the effectiveness you aim to achieve. Efficiencies are the means, not the driver; they play a supportive role in navigating toward the desired client-centric outcome.