In recent years, there has been a lot of talk around the benefits of becoming a specialist and focusing on a specific demographic or niche market.
I'm not here to argue against this; I can see the merits and have considered this path myself several times. However, we have decided to stay in the “generalist camp” and I feel compelled to share my reasons for this decision.
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Updated 4 months ago
Version 2.0
mat.tenison3
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